A weekly Google Business Profile post routine for Australian businesses

Short answer: post about whatever a customer would want to know before contacting you this week — a finished job, a new service, an offer with real dates, or a change to your hours. One honest post a week beats a burst of generic ones around Australia Day and then silence for months.

Posts sit on your Business Profile alongside your reviews and photos, and they must follow Google's content policy — no misleading claims, no unrelated content, nothing that oversells what you actually offer.

A trading-week routine

• Monday — pick the topic. What actually happened last week: a finished install in Adelaide, a question three customers asked, new stock that arrived.
• Tuesday — gather the material. One real photo, a couple of facts, and a clear next step: call, book or visit.
• Wednesday — write it up. Keep it under roughly 150 words, benefit first.
• Thursday — schedule it for a time your customers are actually browsing.

Twelve ideas grounded in real work

1. A before-and-after of a completed job (with the customer's consent).
2. The answer to the question you're asked every single week.
3. A new service or product, with a price or "from" price if you're happy to honour it.
4. A seasonal reminder tied to real weather — air-con servicing before a Perth summer, gutter checks before storm season in Queensland.
5. A limited-time offer with a clear start and end date.
6. A local event, workshop or open day.
7. Introduce a team member and what they specialise in.
8. What to expect at an appointment.
9. A genuine customer quote, pulled from a real review — see our reviews guide before reusing one.
10. Public holiday hours for Australia Day, Anzac Day or a state-specific public holiday.
11. Behind the scenes: how a job actually gets done.
12. A local sponsorship, market stall or community event you genuinely took part in.

What separates a useful post from a wasted one

• A real photo, never stock imagery, wherever possible.
• One clear message per post, not three.
• A concrete detail: a date, a price, a suburb, a name.
• A visible action — Call or Book.

Checklist

• Topic is based on something that genuinely happened
• Real photo attached
• Offer and event dates included
• Complies with Google's posts content policy
• Someone signed off before it went live

Where Local SEO AI helps

Google posts gives you a calendar with approval before anything is scheduled, and AI content turns your own services, products and photos into draft copy you can edit rather than publish blindly. AI drafts draw on your plan's monthly credits, and scheduled publishing to Google is awaiting Google's connection approval — you can still plan and approve content now. For getting the photos right first, see our photo checklist.

For wider guidance on running and marketing an Australian business, see the Australian Government's business.gov.au marketing and advertising guidance.