A weekly Google Business Profile posting habit for Irish businesses

Short answer: post something a customer would genuinely want to know before ringing you this week — a finished job, an honest offer, a bank holiday change, or an answer to a question you were asked five times. One real post a week beats an occasional burst of generic ones.

Posts sit directly on your Business Profile and Google's content policy is strict: no misleading claims, no content unrelated to the business, and nothing that would embarrass you if a customer quoted it back to you.

Build the habit around your actual week

Rather than a rigid calendar, try mapping posts to what's already happening:

• A job just finished — a Cork extension, a Galway bathroom refit, a Dublin office fit-out — described briefly, photo attached, with the customer's permission.
• A question you keep answering — "do you cover all of County Kildare?" becomes a post that saves you repeating yourself on the phone.
• A bank holiday change — hours around St Patrick's Day, the June bank holiday, the August bank holiday or St Stephen's Day are exactly the kind of thing customers search for and Google rewards with a timely, relevant post.
• An honest offer — a genuine discount with a real start and end date, never an evergreen "sale" that never ends.
• A seasonal reminder — "book your boiler service before the cold snap" works well heading into autumn.

Ten ideas rooted in Irish trades and services

1. Before-and-after photos of a real job (with consent).
2. The most common question asked by phone or in person this month.
3. A new service added, with a price or "from" price if you're happy to honour it.
4. St Brigid's Day or St Patrick's Day opening hours, posted a week ahead.
5. A limited-time offer with clear dates.
6. An open day, workshop or local event you're running or sponsoring.
7. A note about serving a new county or town.
8. A team introduction — genuinely useful for trust in smaller counties where reputation travels fast.
9. A reminder about parking, entrance or Eircode for first-time visitors.
10. A short recap of what a typical job involves, for customers unsure what to expect.

What to avoid

Don't post generic stock-photo content, don't claim results you can't back up, and don't schedule the same post everywhere without checking it's still accurate for that specific location if you run more than one profile.

A simple weekly rhythm

• Early week: pick the topic from what actually happened recently.
• Midweek: gather one real photo and two or three honest facts.
• Later in the week: write it in under 150 words, lead with the benefit, and schedule it for when customers are likely browsing.

Where Local SEO AI helps

AI content drafts posts from your recent jobs, offers and hours for you to review and approve before anything is scheduled — Local SEO AI is software, and the live Google connection is awaiting Google's approval. See pricing, billed in GBP (£). Pair a strong posting habit with the photo checklist, and if you're weighing up hiring an agency instead, our Cork local SEO guide and Galway local SEO guide explain what local businesses in those cities typically need.

For wider support for small businesses in Ireland, your county's Local Enterprise Office offers advice and training, and it helps to keep your Eircode identical everywhere your business is listed.