Profile accuracy

Google Business Profile attributes: the small details customers check

Review the yes/no attributes available for your category and country, such as accessibility, payments, parking and Wi-Fi, and only mark one 'yes' if it is true every time, not sometimes. Accessibility answers matter most since getting them wrong can ruin a visit, and attributes should be rechecked after changes or each quarter.

By Arun Babu Veeranki · Published 8 October 2026 · Last updated 14 October 2026 · 2 min read

Short answer: attributes are the practical yes/no facts about your business — wheelchair access, card payments, parking, Wi-Fi, outdoor seating and more. Go through every attribute Google offers for your category, answer only what is true, and recheck them when anything changes.

Google lists details like parking and Wi-Fi among the information that makes a profile complete. For a customer, they answer the question they would otherwise ring you to ask.

Which attributes are available?

It depends on your category and country. A restaurant sees dining options; a shop sees payment and accessibility options. Some attributes are set by you; others may reflect feedback from Google users.

How do you do a 10-minute attribute review?

Open the attribute section of your profile.
Walk through each group: accessibility, amenities, payments, planning, service options.
Answer only what you can confirm today.
Where access needs explaining — a step at the entrance, for example — mention it in your description or a post as well.
Check your profile on a phone to see how it reads.

Which attributes do customers often rely on?

Accessibility: entrance, toilets, parking. Accuracy matters most here; an incorrect "yes" can ruin someone's visit.
Payments: cards, contactless, cash only.
Service options: delivery, collection, online appointments.
Amenities: Wi-Fi, toilets, seating.

When should you recheck attributes?

After a refurbishment or move.
When you change payment providers.
When you start or stop delivery.
Every quarter, as part of a routine profile check.

What's the checklist?

Every available attribute reviewed
Accessibility answers checked in person
Nothing marked "yes" that is only sometimes true
Rechecked after any change to the premises

Where does Local SEO AI help?

The business profile workspace keeps attributes with your hours, services and photos, and profile monitoring highlights changes to your listing you did not make, where the live connection is available. Live Google connection is awaiting Google's approval. Start with the right category, because it decides which attributes you see.

How Local SEO AI does this for you

Local SEO AI keeps your keywords and business details consistent across review replies, post images and weekly articles, which helps make sure the way you describe your services matches what's set up on your profile. The Map check also shows your map position across an area, so you can see how changes to your profile line up with visibility.

Frequently asked questions

Who can set attributes on a Google Business Profile?

Most attributes are set by the business owner or manager, though some may reflect feedback submitted by Google users.

Why do I see different attributes to another business?

The attributes available depend on your category and country, so a restaurant and a shop will typically see different options.

How often should attributes be checked?

It's worth reviewing attributes whenever something changes, such as a refurbishment or a new payment method, and at least once a quarter as routine.

Should I guess an attribute if I'm not sure?

No. Only answer attributes you can confirm, since an inaccurate accessibility or service answer can mislead a customer.

Sources

Google's policies and features change. Check the linked pages for the current rules.

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