Google Business Profile attributes: the small details customers check

Short answer: attributes are the practical yes/no facts about your business — wheelchair access, card payments, parking, Wi-Fi, outdoor seating and more. Go through every attribute Google offers for your category, answer only what is true, and recheck them when anything changes.

Google lists details like parking and Wi-Fi among the information that makes a profile complete. For a customer, they answer the question they would otherwise ring you to ask.

Which attributes are available?

It depends on your category and country. A restaurant sees dining options; a shop sees payment and accessibility options. Some attributes are set by you; others may reflect feedback from Google users.

A 10-minute attribute review

1. Open the attribute section of your profile.
2. Walk through each group: accessibility, amenities, payments, planning, service options.
3. Answer only what you can confirm today.
4. Where access needs explaining — a step at the entrance, for example — mention it in your description or a post as well.
5. Check your profile on a phone to see how it reads.

Attributes customers often rely on

• Accessibility: entrance, toilets, parking. Accuracy matters most here; an incorrect "yes" can ruin someone's visit.
• Payments: cards, contactless, cash only.
• Service options: delivery, collection, online appointments.
• Amenities: Wi-Fi, toilets, seating.

When to recheck

• After a refurbishment or move.
• When you change payment providers.
• When you start or stop delivery.
• Every quarter, as part of a routine profile check.

Checklist

• Every available attribute reviewed
• Accessibility answers checked in person
• Nothing marked "yes" that is only sometimes true
• Rechecked after any change to the premises

Where Local SEO AI helps

The business profile workspace keeps attributes with your hours, services and photos, and profile monitoring highlights changes to your listing you did not make, where the live connection is available. Live Google connection is awaiting Google's approval. Start with the right category, because it decides which attributes you see.