A Google Business Profile photo checklist for Australian businesses

Short answer: show customers exactly what they'll find — your entrance, the inside, your team, and real examples of your work — using clear, well-lit phone photos rather than stock imagery. A handful of new photos each month beats one big batch uploaded after Australia Day and then forgotten.

Photos let customers recognise your premises and judge your work before they even call. Google's own guidance focuses on accuracy: images should represent the business as it genuinely is, and they must follow the photos and posts content policy.

The core set every profile needs

• Logo — the same one used across your other channels.
• Cover photo — the single image that best represents the business.
• Exterior — the building from the street, taken in daylight, so people can actually find the door in a busy Melbourne strip or a Perth industrial estate.
• Interior — the space customers will actually be in.
• Team — people at work, with their permission.
• Work or products — your strongest, most recent examples.

Taking better photos on a phone

1. Clean the lens first.
2. Shoot in daylight where possible, or turn the lights up; skip the flash.
3. Hold the phone level and step back enough to show context.
4. Take several shots and keep only the sharpest.
5. Skip text overlays, heavy filters, or any stock image that misrepresents the business.

A monthly routine

• Week 1: photograph a recent job or new product.
• Week 2: reuse that photo in a post.
• Week 3: check exterior and interior photos still match reality — signage, decor, layout.
• Week 4: remove anything genuinely out of date, including seasonal shots from a different time of year.

Using AI images with care

AI-generated images can help illustrate a seasonal offer or an event, but they should never pretend to show your actual premises, team or finished work. Keep real photos for anything a customer will rely on to make a decision.

Checklist

• Logo, cover, exterior and interior all uploaded
• Team photos have consent
• No stock images standing in for "your" premises
• New photos added this month
• Outdated photos removed

Where Local SEO AI helps

AI content supports uploading your own photos alongside optional AI-generated images, so you can pick the right image per post and review it before scheduling. AI images use monthly credits; uploading your own photos doesn't. Pair a fresh photo drop with the weekly posting routine, and see our category guide if your profile is still missing basics.