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What is a Google Business Profile?
A Google Business Profile is the free listing that shows your business on Google Search and Maps, including your hours, photos and reviews. It's the main thing people see before they call, visit or message you, so keeping it accurate matters a lot.
In plain English
Google Business Profile is a free Google account for your business that controls what shows up when people search for you on Google and Maps. In plain English: it's your shop window on Google.
Why does it matter for a small business?
When someone in Lisbon searches for a business like yours, your Google Business Profile is usually the first thing they see, often before your own website. It shows your opening hours, phone number, photos, reviews and even recent posts. If it's out of date or incomplete, people move on to a competitor whose listing looks more trustworthy.
What's inside a Google Business Profile?
- Business name, address, phone number and opening hours.
- A category that tells Google what kind of business you run.
- Customer reviews and your replies to them.
- Photos and short updates called Google Posts.
- Performance details such as how customers found you, where Google allows it.
How do you check your profile is working?
Search your business name and nearby category terms from a few different points around your area to see where you actually appear, since Google results shift by location. Check your reviews for ones that haven't been replied to, and look at your photos and hours to make sure nothing is outdated.
How Local SEO AI helps
Local SEO AI is software built for small business owners managing their own profile without an agency. After you connect your Google Business Profile, it drafts replies to new reviews, tracks where you show up on the map with a grid check, and can publish posts straight to your profile.
Common questions
Is Google Business Profile free?
Yes, creating and managing your Google Business Profile is free. You only pay for tools, like Local SEO AI, that help you manage it faster.
Who can see my Google Business Profile?
Anyone searching for your business or similar businesses nearby on Google Search or Google Maps can see your profile.
Do I need to reply to every review?
It's not required, but replying shows future customers you're active and responsive. Local SEO AI can draft replies for you so it takes less time.
Can I connect my profile to Local SEO AI myself?
Yes. You connect it with your own Google permission in a few clicks, and you stay in control of your profile the whole time.