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What are Google Posts?
Google Posts are short updates, a bit like a social media post, that you can publish directly to your Google Business Profile. They can include a photo, a short message and sometimes a button, and they show up to people viewing your profile.
In plain English
Google Posts are short updates you publish to your Google Business Profile, similar to a social media update. In plain English: it's a quick way to tell people what's new without needing a website.
What makes a good post?
Keep it short, say one useful thing, and add a clear photo with no text drawn on it. Mention the actual product or service, add a button such as Call or Learn more, and space posts out across the week instead of posting several at once.
Why does it matter for a small business?
A profile that hasn't been touched in months can look abandoned to a customer in Austin comparing a few options. Regular Google Posts, like a seasonal offer or a new product, show that your business is active and gives people a reason to choose you right now instead of waiting.
What can you put in a Google Post?
- A short announcement, like new opening hours or a seasonal menu.
- A photo of your product, shop front or team.
- An event you're running.
- A simple offer or update worth sharing.
How often should you post?
There's no fixed rule, but posting regularly, such as weekly, keeps your profile looking current without taking over your day. Consistency matters more than frequency, since a steady trickle of updates is easier to maintain than a big burst followed by months of silence.
How Local SEO AI helps
Local SEO AI lets you publish a post to your Google Business Profile and your brand page at the same time, saving you from writing the update twice, and can generate weekly articles for your brand page for 3 credits each if you want a steady stream of content.
Common questions
Do Google Posts expire?
Some types of posts are shown for a limited time before they're less prominent, so it's worth refreshing them regularly rather than posting once and forgetting.
Are Google Posts free?
Yes, publishing a post to your Google Business Profile is free. Tools like Local SEO AI can help you write and schedule them faster.
Can I post the same update everywhere?
Yes, Local SEO AI lets you send a post to your Google Business Profile and your brand page at once, so you only write it once.
What should I avoid posting?
Avoid anything misleading or incentivising fake reviews, since this can go against Google's policies for your profile.